John Geroulis has three rules for his employees when dealing with customers:

First, never argue with a customer.

Second, do what they want.  Don't even call me first.

Third, and most important: The answer's yes.  What's the question?

This uncompromising attitude has helped Geroulis build Paint America into one of the most successful painting contractor firms in Chicago.

"It's all about customer service," Geroulis says.  "In this business, there's nothing else."  -PPC Magazine